Traffic or visits to the sales website plays an important role and is the key to opening the door to success for every business. To attract customers’ attention and increase website visits, business owners need a strategy to optimize and drive traffic effectively. With 5 tips to increase website traffic below, ICOS hopes to help Print On Demand sellers in particular and online traders, in general, reap more profits through their sales websites!
WHAT IS WEBSITE VISIT (TRAFFIC)?
Website traffic (traffic) is one of the top important metrics that website owners care about. This is the number of users accessing the website. The more people visit the website, the greater the opportunity to increase the conversion rate, the more customers, and the higher the profit. That’s why increasing traffic is the cornerstone of every SEO and marketing campaign.
A website with a large amount of traffic will bring many plus points, which it shows:
– Customers’ interest in products, services, and brands
– Effectiveness of SEO tactics
– Content that is useful and relevant to customer needs
– Increase order conversion rate, increase revenue
– Increase your website’s ranking on search engines
– Increase the credibility of the website with Google and customers
CLASSIFICATION OF TRAFFIC WEBSITES
Website visits are classified based on different sources, some of the most common types of traffic are:
– Organic Traffic, also known as organic traffic: Is based on visits by users searching on search engines like Google or Bing.
– Paid Traffic: Traffic coming from ads on social networking platforms such as Facebook, Twitter, Instagram, or Google ads,…
– Direct Traffic: When visits come from direct URLs without intermediaries such as direct website links, computer-stored links,…
– Referral traffic: visits obtained from 3rd websites, guest posts, backlinks, or advertisements placed on other websites,…
– Social traffic: Traffic obtained from organic visits on social networking platforms
– Email: Source of traffic from visits from email marketing
To increase visits to the website, sellers can set up promotional tactics, and combine traffic collection from many sources to promote visits to the website.
TOP 5 USEFUL WAYS TO INCREASE VISITS FOR POD SELLERS
Print On Demand sellers often sells through platforms such as Amazon, eBay, Etsy, … or sell through their website. Whether selling on any platform, increasing website visits, and driving traffic are still essential in increasing the store’s profits. Here are some ways that can be applied to increase visits for Print On Demand traders.
SEO OPTIMIZATION ON PLANTS
Searching for keywords and optimizing SEO helps your store, products, and services easily show up when customers search.
Sellers can optimize SEO directly on product pages or SEO content useful with user needs in the Blog section.
Some factors to do when doing SEO are:
– Keyword research and search
– Provide useful content
– On page SEO optimization
– Off-Page SEO Optimization
Some tools to support SEO keyword searches for sellers are:
– Semrush
– Ahref
– Google Keyword Planner
– Google Trends
– KWfinder
For Print On Demand sellers, in addition to searching for keywords using the above tools, sellers can directly research on the search toolbar of platforms such as Amazon, Etsy, and Shopify,… Or visit the Best section. – selling to discover top-selling products with potential keywords.
RUN ADVERTISING TO INCREASE TRAFFIC FOR THE WEBSITE
Your store does not always have organic traffic, to increase visits to the website, store owners can use more ads to reach more potential customers.
The platforms that can run ads are Google Ads, Facebook Ads, Instagram, Youtube, Tik Tok, and Twitter. In addition, sellers can run ads directly on platforms. Each platform will have its own rules about advertising. Depending on the budget and purpose, the seller can distribute and optimize the advertising campaigns so that they are effective.
INCREASE ACCESS FROM SOCIAL NETWORK PLANTS
With hundreds of millions of users per day, social media platforms are the easiest way for sellers to reach potential customers for free. In addition to building content on familiar platforms like Facebook, and Instagram, new channels like Pinterest, Tiktok, and Youtube are effective tools to reach more new customers.
To increase traffic from these platforms, make sure to post content regularly, catch trends, update useful information for customers, etc.
INCREASE TRAFFIC THROUGH EMAIL MARKETING
Although it is a form of marketing that has existed for a long time, email marketing is still the most effective traditional communication and promotion tool of many giants in the Print On Demand industry.
Using email for marketing is now easier than ever for sellers thanks to online support tools. To send emails to customers and encourage store visitors, increase traffic, and increase conversion rates, sellers can segment customer segments, and send emails in flow according to customer groups and information to customers. email promotions, discounts,…
Some effective email marketing support tools are:
– Mail Chimp
– SendPulse
– Hubspot Email Marketing
– SendinBlue
These tools will help sellers send bulk mail quickly with many optimized, available templates, using only drag-and-drop operations to design easily.
USE AFFILIATE MARKETING PROGRAMS – AFFILIATE MARKETING
Affiliate marketing is a form in which a seller, also known as a supplier, allows collaborators to market products sold through links to websites. This is a way for sellers to get traffic faster and more efficiently. Although a part of the interest rate of the product or service will be deducted from the affiliate’s commission.
Affiliate marketing will be very effective if sellers work with influencers like KOLs or influencers. The number of visitors to the website will also increase, if your products and services are good enough, customers will actively return for the next time.
Increasing traffic for Print On Demand stores plays an important role in business growth. Hope you can take advantage of the 5 ways to increase traffic introduced above to improve sales performance effectively.
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