Forecasts suggest that social commerce sales will reach around US $2.9 trillion by 2026. The benefits of an online business far outweigh the challenges it brings with its capabilities. cross-border sales, access to new customers, flexibility, and future expansion. But how to get started with this digital revolution with so many opportunities? Here’s a guide to get you started selling online easily and quickly today!
The Essentials of a WOMEN ONLINE STORE
Currently, in addition to traditional stores, online stores are considered a must-have element of many brands. To grow stronger, in addition to a good product, business owners should not ignore the following important factors!
BRAND NAME
Brand Name – Brand name is considered the first element that customers come into contact with even before starting to buy or use the brand’s products and services. Brand Name is important because it lets customers identify businesses and services. In addition, a good brand name can speak to the brand’s personality and what the brand is aiming for.
Criteria of a GOOD BRAND NAME
A good Brand Name will need to fully meet the following factors:
Unique: The brand name needs to be unique, not duplicated or similar to existing brands in the market. You should choose a brand name that is short and easy to remember. Dove and Olay are two brands with a short, easy-to-remember but still outstanding Brand Name
Memorable: Out of the many brands that customers will come into contact with, you need to choose a name that they can remember as soon as they come in contact with.
User-friendly: A user-friendly Brand Name is a simple brand name, not too complicated. The brand name Groupon is a prime example. The name is simple, unique, easy to remember, and impressive. When reading through the name, users can imagine the service that Groupon provides as group promotions,…
WEBSITE DESIGN
From the landing page to the shopping cart, your brand identity should be recognizable and consistent across every step of the buyer’s journey. Similar to your company name, the visual elements on your website will be closely tied to how customers perceive your brand. Even before seeing your product, potential customers will likely see your web design first, so it must convey the impression you’re aiming for.
For e-commerce business owners with no design experience, e-commerce platforms with pre-existing themes are the first choice. Some commonly used platforms are BigCommerce, Shopify, and WooCommerce,… The themes are free or paid depending on the needs of the user.
PERFORMANCE MARKETING
Even before your store launches, you can start by marketing your brand to start attracting a steady stream of customers.
One of the best marketing tactics is to adopt an omnichannel approach, leveraging multiple sales channels to create a consistent brand experience across all touchpoints. Using channels like email newsletters, paid advertising, and SEO, you’ll be able to get your name in front of your customers before they even see your product.
Some effective marketing channels are Instagram, Facebook, Pinterest, and Tiktok,…Social media marketing is not only a great opportunity to interact with your customers but many social platforms even offer the ability to sell products right from your profile.
CHOOSE THE SHIPPING METHOD AND FULFILLMENT
Unless your business only sells digital products, you will need to choose the shipping method as well as the form in which to deliver the product to the customer.
Choose reputable fulfillment units with outstanding product quality and fast shipping time if you are trading in white-label products or print-on-demand products,…
Printway is one of the reputable units in the field of fulfillment that can be selected by sellers in the journey to conquer the international market.
CHOOSE TYPES OF PRODUCTS THAT I CAN SELL
Before you start brainstorming the design and experience of an online store or even the name of your company, you’ll need to decide what products to sell. This decision is a strategy in itself, as what you sell will impact every other business decision you make.
Currently, there are two types of products that you can trade:
COMMODITY PRODUCTS
These are essential, high-demand, or popular goods and services, be they physical products or digital products. These are the products that people need and account for the majority of online sales such as clothing, children’s toys, food, and more.
PRODUCTS BY INDUSTRY, BY NICHE
Products by niche often group goods for customers with more specific needs. These items are unique, one-of-a-kind, and are often made in small batches or made to order. They can be a handmade necklace, a custom leather leopard for an iPad, or a custom mug.
WHERE CAN YOU SELL ONLINE?
Diversity is the key to success and the same is true in business. With multiple sales channels, businesses can easily gain additional revenue for their website.
Every customer’s buying journey is different, and so are their shopping habits. Some customers only shop on Amazon, but some customers prefer to shop on Etsy or social media platforms. In other words, if you don’t sell omnichannel, you could lose your sales opportunity to your competitors.
SELL ON ETSY
A popular marketplace for artists and creators, Etsy is the perfect place to sell handmade, custom, and vintage products. Although it is a relative niche market, Etsy still caters to people who sell digital products and many other conventional products such as clothing or home products, etc.
SELL ON EBAY
Famous as an auction platform for products, eBay is also an e-commerce marketplace that sellers can take advantage of to trade products. The product categories on eBay are not limited but range from clothing, home decor, and vintage items,… This marketplace offers space for all types of businesses, this diversity. It also makes it more difficult for sellers to find the right niche as well as how to stand out from the competition.
SELL ON WALMART
Walmart is often known as a popular brick-and-mortar store in the US, but what you may not know, by 2021, Walmart Marketplace has surpassed 100,000 sellers, nearly double the number of registered stores in 2020 — This shows that Walmart has great potential for online retailers who want to sell online in the US market.
As the world’s largest omnichannel retailer, Walmart enables sellers to build their product portfolio, manage inventory and set prices, fulfill orders, and get paid efficiently. — no setup or monthly fees.
SELL ON AMAZON
An interesting thing about Amazon is that up to 49% of shoppers often refer to and search for the product they need to buy on Amazon. So it’s not surprising that Amazon has become a household name among the world’s most popular selling platforms.
Amazon ranks third among the largest online marketplaces in the world, what Amazon brings to retailers is the ability to reach a wide audience and expand its global reach.
Amazon offers FBA (Fulfillment by Amazon), which allows sellers to ship their products in bulk to Amazon’s global fulfillment centers and quickly get products to customers.
SELL ON PINTEREST
Pinterest Allows sellers to focus more on making great products and less on building their reputation. 77% of Weekly Pinners discovered a new product or brand on Pinterest.
Pinterest is also developing many features to support sellers such as Pinterest for Business, sellers can pin products, display prices, price updates, and more.
Conclude
Selling online in 2023 brings endless opportunities for sellers with many support tools and sales platforms. Check out the steps to building a store from scratch in this article and start your store today!
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