E-COMMERCE TRENDS TO DOMINATE IN 2023
As e-commerce grows, customers are also becoming more demanding and demanding more on the services and experiences that business owners provide. Sales platforms now not only have to look good, load quickly, and also have to be cross-device compatible. The visual design of each store also has a significant impact on the shopping decision of each customer’s buying journey.
LIGHT MODE – WEBSITE DESIGN TRENDS 2023
If Dark Mode has been a storm in the past year with many popular designs that every big company uses, it will become more outdated in 2023. Customers will probably notice websites with white tones. and neutral combined with some six colors as distinct accents.
DESIGN ANIMAL PRODUCTS
Time is money, although customers are willing to surf the web to find the right product, they don’t want to spend too much time shopping for any product or service. Online retailers can help buyers quickly get what they need by using dynamic product images.
Products that adopt this mode allow multiple angles of the product to be displayed when customers interact, so they can view and evaluate the product in a short time.
FILTER MODE SETTING
E-commerce stores often stock many products in different sizes, colors, prices, or categories. Customers will need an optimal method to quickly filter the products according to their needs.
That’s why retailers on e-commerce platforms need to set up a Filter section on their product pages. This filter section will help customers find the right product most intuitively.
DIRECT SEARCH MODE
The live search mode is also useful for e-commerce stores with multiple product categories. That’s why many platforms like Shopify, Wix, or BigCommerce offer themes that include a search bar in their homepage design. Thanks to this feature, buyers can find exactly what they are looking for faster.
IMPROVE PAGE LOADING SPEED
Page speed on mobile devices has become an important ranking criterion for websites according to Google’s Core Web Vital algorithm update in 2021. Customers also tend to abandon shopping. If the page load speed is longer than 3s. Therefore, website designers or e-commerce store owners will have to optimize their stores for fast page loading speed for the store to rank better on search engines.
E-COMMERCE MARKETING TRENDS IN 2023
Owning a store on online platforms is just a necessary condition to start a business, a sufficient condition for a business to thrive is effective marketing methods. Here are some marketing trends that could double your sales this coming year.
PERSONALIZING USER INTERACTIONS
User interaction personalization has become an important component of the sales process. This method can be used in a variety of ways. For example, sending emails directly to customers’ inboxes, advertising products according to their needs, and giving special offers on guests’ birthdays, …
Setting up personalized marketing methods will encourage customers to visit your website, order products and increase store traffic.
CHECKOUT ITEM OPTIMIZATION
One of the fatal reasons why customers abandon a purchase or cause an Abandoned Cart situation is the complexity of the checkout process. To optimize the Checkout process, merchants need to provide a variety of payment methods with multiple payment gateways or credit cards, allowing payments without requiring account creation as well as optimizing the checkout page so that the loading speed is not too slow. ,…
INCREASE THE USE OF AI IN THE SALE PROCESS
AI is currently being used heavily to enhance the purchasing experience of each customer using the service on e-commerce platforms. By collecting information about users, AI can automatically send promotional notifications, email reminders about Abandoned carts or send useful information to users automatically.
The most practical application of AI with any online retailer is the use of chatbots instead of customer service to respond to customers 24/7.
MULTI-CHANNEL SELLING
Omnichannel is one of the effective methods to expand your brand and reach a larger number of customers. Currently, customers often search for products and compare prices on multiple platforms, proactive multi-channel product marketing is an open door for those who want to expand their business.
Many sellers are often afraid that multi-channel selling can cause many difficulties in the management process. However, many platforms like Shopify or BigCommerce, … all integrate many tools to support multi-channel sellers and manage orders easily.
Overall, 2023 will still be a very bright year for e-commerce business owners. What you need today is the initiative, taking the opportunity, and being willing to change to match the market’s trends and requirements!
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